Driftless Development Gains Access to Google Ad Grants to Expand Crawford County Outreach

Driftless Development, Inc. (DDI) is expanding its ability to connect people with opportunities in Crawford County through its participation in the Google Ad Grants program.

DDI is a participant in the Google Ad Grants program. Ad Grants offers eligible organizations access to up to $10,000 per month in Search ads shown on Google.com to help them connect with people searching for their mission, raise awareness, attract donors, and recruit new volunteers.

For DDI, the opportunity goes beyond simply increasing awareness of the organization itself. The donated advertising capacity provides a new tool for reaching people who are actively searching for information related to economic development, workforce opportunities, housing, entrepreneurship, community resources and other initiatives that support Crawford County.

“People are already searching online for places to live, work, build a business and invest,” said Nikki Dudley, Executive Director of Driftless Development. “This gives us another way to make sure Crawford County is visible when those searches happen.”

DDI plans to use Google Ad Grants to strategically promote its programs and resources and help connect the right audiences with information that can support the organization's mission.

That could include reaching prospective residents interested in relocating to the area, connecting businesses and entrepreneurs with available resources, promoting workforce and talent initiatives, increasing awareness of housing opportunities, and helping residents and community members find programs and services available throughout Crawford County.

The program provides up to $10,000 per month in donated Google Search advertising. The advertising benefit is provided in-kind and is not a cash grant to DDI.

For an organization focused on growing the local economy and strengthening the communities of Crawford County, the ability to reach people at the exact moment they are searching for relevant information is a valuable addition to DDI's marketing and outreach strategy.